To Write Love on Her Arms announces its #into21 campaign today in honor of #GivingTuesday. The goal of the campaign is to raise $175k by December 31st in hopes that each gift will make it possible for TWLOHA to reach new communities, share more stories, and connect thousands of people to the help they need and deserve in the new year.
#GivingTuesday (Dec. 1) is known as an international day of generosity and launches the giving season. The organization will also host two special live events, streaming via Facebook, Twitch, and YouTube at 11am ET and 7pm ET. The goal is to invite people to share why mental health matters to them, what has brought them hope this year, and the impact the movement had in 2020. To launch the campaign, TWLOHA has a goal to raise $10k on this day though TWLOHA’s Facebook Fundraiser here: www.facebook.com/donate/
Sharing why this campaign matters, Co-Executive Director Lindsay Kolsch said “We know this year has turned everyone’s world upside down. We’re still in the middle of a pandemic and its impact on our collective and individual mental health is staggering. We always look at this campaign as a moment to hold on to the things we believe are needed the most. This year is no different, it’s a chance to say that hope lives on.”
To Write Love on Her Arms is a non-profit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. Since its start in 2006, TWLOHA has donated over $2.6 million directly into treatment and recovery and answered over 210,000 emails from over 100 countries.
TWLOHA recently wrapped its 9th annual campaign to honor World Suicide Prevention Day and National Suicide Prevention Week. With the help of supporters from around the world, the organization was able to raise over $250k for treatment and recovery. Over 4,700 people donated to this year’s “Worth Living For Campaign,” in addition to the sale of over 3,360 World Suicide Prevention Day packs.
In 2020 alone, TWLOHA:
- Reached more than 10 million people online each month.
- Shared over 123 stories of mental health and healing on the blog, podcast, and LIVE events.
- Delivered the message of hope to all 50 states and 70 countries through 27,000 merch orders.
- Brought this movement (prior to COVID-19) to 22 cities over 31 days including trips to the UK and Mexico City.
- Invested more than $205,000 into treatment and recovery to help sponsor 2,600 individual counseling sessions and support 6,480 hours of group therapy for 673 people.
- Provided 35,000 program searches through their FIND HELP Tool.