Mayhem Festival goes pink

The 6th annual ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL and The Keep A Breast Foundation are coming together on July 27th in Chicago IL, to draw worldwide attention to the prevention of breast cancer.  Keep A Breast will be providing shirts, bracelets, pins and accessories to all bands, sponsors, crew, etc and ask that everyone wear them in Chicago as KAB films a video to launch to show the world that Metalheads love boobies!!

Keep A Breast will be set up both in the Festival area, working with concert goers, and also in the backstage near press, launching a photo-sharing social media initiative on-site and taking video testimonials from bands on how cancer has impacted their lives, or sharing a message of support.

Rockstar Energy Drink Mayhem Festival will also be making a donation from the Chicago date to Keep A Breast, to support their prevention and education programs to eradicate breast cancer. As we know 1 in 8 women will be diagnosed with breast cancer in her lifetime. Out of all cases of breast cancer, 1 in 233 occurs in women age 39 and younger. Keep A Breast provides support for young people impacted by cancer and educating our peers about prevention, early detection, and helped raise awareness about cancer-causing toxins in our everyday environment.

In 2012, Keep A Breast participated in 256 events including the Rockstar Energy Drink Mayhem Festival with the goal of educating and speaking to new audience reaching nearly one million young people and educating them on methods of prevention, early detection, and about health risks.

For every $2 spent on KAB’s Traveling Education Booth program, Keep A Breast has the opportunity to educate ten more people with life saving information.  This year the goal is to raise $100,000 for Traveling Education Booth to reach half a million more young people