Macy’s and Atlantic Records announced this week that Needtobreathe, the South Carolina-based chart-topping rock band will perform in the 88th Annual Macy’s Thanksgiving Day Parade®, which takes place on Thursday, November 27th and is seen by more than 3.5 million spectators in New York City and more than 50 million television viewers nationwide.
The band, comprised of brothers Bear and Bo Rinehart, Seth Bolt and Josh Lovelace will debut their new single, “Brother,” on board South Dakota Department of Tourism’s Mount Rushmore’s American Pride float which depicts the natural landscapes and iconic landmarks of that Midwestern state.
“Brother,” from the band’s 2014 chart-topping fifth studio album Rivers In the Wasteland, will be released as a single in January. The band’s previous single, “Multiplied,” spent 29 weeks on the chart at NCA, peaked at #5 and remained in the top 5 for 4 weeks straight. “Multiplied” was also nominated for Rock/Contemporary Song of the Year at the 45th Annual GMA Dove Awards. In addition to supporting its latest effort with the Macy’s Parade performance, the band is busy finalizing its 2015 tour plans, which will include its first-ever tour of Australia.
Macy’s Thanksgiving Day Parade is broadcast nationally on NBC-TV, from 9:00 AM – 12:00 PM, in all time zones.